Star Wars: The Force Awakens is setting all kinds of pre-sale records and will be the #1 toy in christmas stockings around the globe this year.
It has been impossible to avoid the Star Wars hype with Disney reportedly set to spend over $100M promoting the film.
The scary thing is that we have possibly only seen a small part of the campaign with rumours circling that we have only seen about 5% of the total marketing effort so far with things set to ramp up during the Thanksgiving period in the United States from the 26th of November.
If you were ever going avoid spoilers now would be the time to get the Star Wars Spoiler Blocker for Google Chrome.